Cambridge
Academy
In London
Course Description
Course Duration: Five Training Days
Course Language: Arabic or English
Include:
-Scientific material with TAB
-Workshops
-Reception and farewell at the airport
-Coffee Break
Introduction
This highly engaging and practical Key Account Management training program will prepare all participants to manage key accounts effectively. Business is evolving rapidly, buyers are getting more sophisticated, and technology is being deployed more than ever, creating additional buying channels and great opportunities for the modern Key Account Manager who wishes to maximize revenues and profits. Technological developments, shifting markets, and increasing pressure on costs are changing how organizations buy.
Enhance your understanding and capabilities in key account management with our comprehensive training conference. This KAM Key Account Management program is designed to elevate account managers and sales professionals in mastering the craft of managing key relationships effectively.
What is Key Account Management?
Key Account Management (KAM) involves maintaining and growing relationships with strategically important clients to achieve long-term success and sustainability. This course segment will clarify what KAM is and underscore its importance in today's business environment.
Importance of the Key Account Management
Participants who complete the training will be eligible for Key Account Management certification, which signifies a professional standard in strategic account management. The certification recognizes the account manager's capability to contribute to a business's strategic objectives through effective account management.
Discover the conference and an array of key account management tools designed to support KAMs in effectively managing client portfolios and enhancing the efficiency of their strategies using the latest technology and resources.
Understand the core requirements of becoming a successful key account manager. This KAM key account management conference covers essential skills, professional development pathways, and the steps needed to obtain strategic account management certification to further one's career.
Targeted Groups
-Account Managers.
-Sales Managers.
-Salespeople who manage key accounts or need more experience managing customer accounts in a business environment.
Conference Objectives
By the end of this KAM key account management conference, participants will be able to:
-Develop a sales plan for each strategic (key) account to satisfy client needs and maximize customer value.
-Improve margins and keep more profit.
-Prioritize efforts for maximum results.
-Lead the buying process and close more sales.
-Maximize human capital utilization.
-Identify, evaluate, and prioritize opportunities for business and relationship development.
Targeted Competencies
Upon the end of this KAM key account management conference, target competencies will:
-Accounts analysis.
-Accounts planning.
-Recognizing the stages of a key account relationship.
-Identifying and developing potential in your key accounts.
-Building and developing internal teams to help service key accounts.
-Utilizing internal resources in a virtual team environment.